Genuine & Unique / Journal
Ideas with a sense of place.
Notes on spaces, objects and the details that hold a hospitality experience together—written from the work, not from the sidelines.

Small Details, Strong Identity
The colour at the edge of a napkin. The curve of a pocket. The way a menu feels in your hand. A hospitality identity lives in small decisions, too.
Read the article ↗
How Many Is Enough?
Planning quantities for menus, napkins, uniforms and hospitality products.
Read the article ↗
One Hotel. Different Personalities.
How can menus, textiles and uniforms give different hospitality spaces their own character? A general look at colour, texture and practical details that connect a collection.
Read the article ↗
The experience begins before the first bite
The menu deserves a place in that conversation too. It sits on the table, gets picked up, opened and shared.
Read the article ↗
Before It Becomes a Plate
A look inside the design process, from the first loose sketch to an object with a place at the table.
Read the article ↗
Designing Objects Guests Remember
The small objects that turn a stay into something guests can recall, use and take with them.
Read the article
From Space to Takeaway: An Identity That Travels
What leaves the restaurant can carry the atmosphere with it—or lose it at the door.
Read the article
Custom Tableware: What to Know Before Ordering
The decisions that matter before a plate moves from sketch to service.
Read the article
The Table Is Part of the Interior
A restaurant does not stop being designed when the furniture plan is complete. The table is where the space becomes personal.
Read the articleWork with us
Have a space, a table or an entire guest journey to shape?
Genuine & Unique brings creative direction, product development, specialized production and international delivery under one point of contact.
Tell us about your project